Kwimephu yeehotele zehlabathi kunye namashishini axhasayo anxulumeneyo, ishishini laseTshayina lelinen yokuhlamba impahla limi kwindawo ephambili yotshintsho, lijongene nemingeni kunye namathuba angazange abonwe ngaphambili. Konke oku kuhambelana ngokusondeleyo notshintsho kwimarike yehotele yangoku.
Uhlalutyo lwedatha
Ngokutsho kwedatha yakutshanje yi-China Hospitality Association, inani leehotele e-China liya kubonisa ukukhula konyaka-ngonyaka we-12.6% ngo-2024. Oku kufuneka kube ngumqondiso wokuba imboni ikhula, kodwa ayikho. Umyinge wezinga lokuhlala kuphela yi-48%, kwaye ixabiso lomxhasi ngamnye liye lehla malunga ne-15% xa kuthelekiswa no-2023. Isixa esikhulu semali esiye sagalela kwiprojekthi yehotele, ngoku ekumdakeni onzima wokusinda. Njengoko isiphelo setsheyini yoshishino lweehotele zokhenketho, impembelelo kwiifektri zelinen yokuhlamba impahla imbi kakhulu. Ngo-2024, nangona ubungakanani bemalike yelizwe yokuhlamba ilinen malunga ne-32 yeebhiliyoni zeeyuan, izinga lokukhula liyamangalisa, lingaphantsi kwe-3%. Kwakhona, umda wengeniso yeshishini uyacudiswa kakhulu, okukhokelela ekusindeni okusondeleyo.
Iingxaki ezijongana nemizi-mveliso yemveli yokuhlamba impahla
Uhlalutyo olunzulu lwengxaki ekhoyo ngoku, ingxaki yemizi-mveliso yempahla yesintu ingaphezulu lee kuneendleko eziphezulu.
Kwelinye icala, kukho ukungalingani okukhulu phakathi konikezelo kunye nemfuno kwimarike. Icala lonikezelo liyaqhubeka ukwandisa ngenxa yesixa esikhulu semali esitofelwe kwiIhotele kunye neshishini lokuhlamba impahla, kodwa icala lemfuno liyaqhubeka liyancipha ngexabiso eliphantsi labathengi.
Kwelinye icala, amashishini asakhasayo okuhlamba iimpahla awela imida aye avela, exhomekeke kwimali eyomeleleyo yokubamba unxweme ngexabiso eliphantsi, ephazamisa indlela yokuthengisa, nto leyo ebangele ukuba kurhangqwe imizi-mveliso yelinen eqhelekileyo. Ukhetho lokusinda lungxamisekile.
Udibaniso lweM&A
Kule meko inzima, ukudibanisa ishishini, ukudibanisa kunye nokuthengwa, kunye nokudibanisa kuba yinto ebukhali yokuphula imeko. Ngokwembono yesiphumo sesikali, iifektri ezininzi ezincinci zokuhlamba iimpahla zihlupheka ngenxa yokungazinzi kwaye azikwazi ukulawula ngokufanelekileyo iindleko.
Ukudibanisa kunye nokuthengwa kufana nemvula ngexesha elifanelekileyo, ekhuthaza iinkampani ukuba zandise ngokukhawuleza, zinciphise iindleko zokuvelisa iyunithi, kunye nokuphucula ukusetyenziswa kwezixhobo, kunye namandla okuxoxisana.
Sithatha izixeko ezikwinqanaba lesithili njengomzekelo, emva kokuba uninzi lweefektri ezincinci zadityaniswa zaba ngamashishini amakhulu, izixhobo ezisasaziweyo, kwaye abathengi badityaniswa, kwaye ukhuphiswano lwaxhuma kakhulu. Kwixesha elizayo, iinkunzi zephondo kunye nokudityaniswa koontanga bazo zonke izixeko kuya kuba yinto eqhelekileyo.
Resource Synergy
Intsebenziswano yezibonelelo nayo ibalulekile. Ukudityaniswa kunye nokufumana ayikokuqokelela nje imali eyinkunzi kodwa lithuba lokudityaniswa kobuchwepheshe. Amashishini awohlukeneyo anamandla awo. Amanye amashishini anolawulo olubalaseleyo lomgangatho, kwaye amanye amashishini anolawulo oluhle. Emva kokudibanisa kunye nokufumana, la macala mabini azalisekisa inzuzo yomnye nomnye, kunye nokusebenza kakuhle kwemveliso kunye nomgangatho wenkonzo unokuphuculwa.
I-Market Synergy
Intsebenziswano kwimarike yandisa ummandla wamashishini. Ngoncedo lokudityaniswa kunye nokufunyanwa, amashishini eendawo zokuhlamba iimpahla anokophula imida yejografi kwaye andise kakhulu umda wenkonzo. Ukuba amashishini anentsebenzo egqwesileyo kwimakethi ephezulu edibanisa izandla kunye noontanga babo phakathi kunye nesiphelo esisezantsi, ukwabelana ngezibonelelo, kunye nokuncedisa imarike, ngoko ukukhuphisana kwabo kuya kwanda ngokukhawuleza.
Ixabiso Synergy
Nangona kunjalo, ezinye zezicwangciso zemveli aziqhelanga okwangoku. Umanyano lwamaxabiso, olwalusakuba lithemba eliphezulu lezinye iinkampani, ngoku luyawohloka phantsi kokunqongophala kwentembeko yemarike kunye noxinzelelo lolawulo. Indlela yolungelelwaniso lwamaxabiso inameva:
❑ Iingxabano zomdla phakathi kwamashishini azitshintshi.
❑ Ixabiso elimiselweyo liphantsi.
❑ Inkqubo yentsebenziswano inkenenkene.
❑ Umthetho ochasene nemonopoly uphezulu kakhulu ukuba ungaphunyezwa.
Imizekelo
Ukujonga umkhondo wophuhliso lweshishini lokuhlambela eYurophu, eUnited States naseJapan, ukudityaniswa okukhulu, ukuveliswa kwezinto ezintsha kwezobuchwepheshe, iinkonzo ezahlukeneyo, kunye nokudibanisa imida kukhanyisa indlela yethu.
❑ EMelika
Ukuxinwa kweshishini lokuhlamba impahla e-United States kuphezulu njenge-70%, kwaye amashishini aphezulu angama-5 alawula ngokuqinileyo ilungelo lokuthetha.
❑IYurophu
IJamani, iFransi, kunye namanye amazwe enza amaqela amakhulu kunye namashishini akhethekileyo ngokudibana kunye nokufunyanwa.
❑ EJapan
IJapan inkqenkqeza phambili ekubekweni emgangathweni nasekucokiseni.
Ukuqukumbela
Kwiifektri zelizwe jikelele zokuhlamba ilinen, ngakumbi iingcali zase-China, okwangoku kungumceli mngeni kunye nethuba. Kuphela ngokuhlalutya ngokuchanekileyo umkhwa, ukufuna intsebenziswano ngenkuthalo, utyalo-mali ngokuqhubekayo kwitekhnoloji, kunye nokwakha iingenelo ezahlukeneyo esinokugqama kulo mdlalo wokusinda.
Ngaba kungcono ukulinda kwimeko enzima, okanye kungcono ukwamkela utshintsho? Impendulo ihamba ngaphandle kokutsho ukuba ikamva leshishini lokuhlamba impahla limiselwe ukuba lelabo somashishini abanobuganga bokwaphula isiko.
Ixesha lokuposa: Feb-05-2025