Kwimephu yeehotele zehlabathi kunye namashishini axhasayo anxulumene noko, ishishini lokuhlamba impahla yelinen laseTshayina limi kwindawo ebalulekileyo yokutshintsha, lijongene nemingeni namathuba angazange abonwe ngaphambili. Konke oku kunxulumene kakhulu notshintsho kwimarike yeehotele yangoku.
Uhlalutyo lweDatha
Ngokwedatha yamva nje ye-China Hospitality Association, inani leehotele e-China liza kubonisa ukukhula konyaka nge-12.6% ngo-2024. Oku kufanele kube luphawu lokuba eli shishini likhula, kodwa akunjalo. Izinga eliqhelekileyo lokuhlala liyi-48% kuphela, kwaye ixabiso ngomthengi ngamnye lehle phantse nge-15% xa kuthelekiswa no-2023. Isixa esikhulu semali sithululelwe kwiprojekthi yehotele, ngoku ekwingxaki enkulu yokusinda. Njengoko ukuphela kochungechunge lweshishini leehotele zokhenketho, impembelelo kwiifektri zokuhlamba impahla yelinen inamandla ngakumbi. Ngo-2024, nangona ubungakanani bemarike yelizwe yokuhlamba impahla yelinen bumalunga ne-32 yeebhiliyoni zeerandi, izinga lokukhula liyamangalisa, lingaphantsi kwe-3%. Kwakhona, inzuzo yeshishini incitshisiwe kakhulu, nto leyo ebangela ukusinda okukhawulezileyo.
Iingxaki Ezijongene Neefektri Zempahla Zesintu
Uhlalutyo olunzulu lwengxaki ekhoyo ngoku, ingxaki yeefektri zokuhlamba iimpahla zemveli ingaphezulu kakhulu kuneendleko eziphezulu.
Kwelinye icala, kukho ukungalingani okukhulu phakathi kokunikezelwa kwempahla kunye nemfuno kwimarike. Icala lokunikezelwa kwempahla liyaqhubeka nokukhula ngenxa yemali eninzi efakwe kwimarike.imboni yeehotele kunye nokuhlamba impahla, kodwa icala lemfuno liyaqhubeka nokuncipha ngenxa yexabiso eliphantsi labathengi.
Kwelinye icala, amashishini okuhlamba impahla aphuma emideni asakhulayo aqalise ukusebenza, exhomekeke kwiimali ezinamandla ukubamba ulwandle ngexabiso eliphantsi, nto leyo ephazamise indlela ethengiswa ngayo, nto leyo ebangele ukuba iifektri zempahla zelinen zemveli zithintelwe. Ukhetho lokusinda lungxamisekile.
Ukuhlanganiswa kwe-M&A
Kule meko inzima, indibaniselwano yamashishini, ukudibana kunye nokuthengwa, kunye nokuhlanganiswa kuba luncedo kakhulu ekuphuhlisweni kwale meko. Ngokwembono yesiphumo sesikali, iifektri ezininzi ezincinci zokuhlamba impahla zinengxaki yoqoqosho lwesikali kwaye azikwazi ukulawula iindleko ngokufanelekileyo.
Ukudibana nokuthengwa kwezixhobo kufana nemvula efike ngexesha elifanelekileyo, nto leyo ebangela ukuba iinkampani zande ngokukhawuleza, zinciphise iindleko zokuvelisa iiyunithi, kwaye ziphucule ukusetyenziswa kwezixhobo, kunye namandla okuxoxisana.
Ukuthatha izixeko ezikwinqanaba lesithili njengomzekelo, emva kokuba iifektri ezincinci ezininzi zidityaniswe zaba ngamashishini amakhulu, izixhobo ezisasazekileyo, nabathengi bedityanisiwe, kwaye ukhuphiswano lwanda kakhulu. Kwixesha elizayo, iidolophu ezinkulu zephondo kunye nokuhlanganiswa koontanga phakathi kwezixeko nako kuya kuba yinto eqhelekileyo.
Ukusebenzisana kwezixhobo
Ukusebenzisana kwezixhobo kubalulekile. Ukudibana nokufunyanwa kwezixhobo akupheleli nje ekuqokeleleni imali kodwa kukwalithuba lokudibanisa ubuchwepheshe. Amashishini ahlukeneyo anamandla awo. Amanye amashishini anolawulo olugqwesileyo lomgangatho, kwaye amanye amashishini anolawulo oluhle. Emva kokudibana nokufunyanwa kwezixhobo, la macala mabini ayancedisana, kwaye ukusebenza kakuhle kwemveliso kunye nomgangatho wenkonzo kunokuphuculwa.
Ukusebenzisana kweMarike
Ukusebenzisana kwemarike kwandisa ummandla wamashishini. Ngoncedo lokudibana nokuthengwa, amashishini okuhlamba impahla engingqini anokudlula kwimida yeendawo aze andise kakhulu ububanzi benkonzo. Ukuba amashishini asebenza kakuhle kwimarike ephezulu adibana ngezandla noontanga bawo abaphakathi nabaphantsi, abelane ngezixhobo, kwaye azalise imarike, ngoko ukukhuphisana kwawo kuya kwanda kakhulu.
I-Amaxabiso Synergy
Nangona kunjalo, ezinye zeendlela zemveli azilungiselelwanga okwangoku. Umanyano lwamaxabiso, olwalukade lulithemba elikhulu kwezinye iinkampani, ngoku luyawa phantsi kokungathembeki kwimarike kunye noxinzelelo lolawulo. Indlela yokulungelelanisa amaxabiso inzima:
❑ Iingxabano zenzala phakathi kwamashishini zihlala zihleli.
❑ Ixabiso elimiselweyo liphantsi.
❑ Indlela yokusebenzisana ibuthathaka.
❑ Umthetho ochasene nolawulo lwemali uphezulu kakhulu ukuba ungaphunyezwa.
Imizekelo
Xa sijonga umkhondo wophuhliso lweshishini lokuhlamba impahla eYurophu, eMelika, naseJapan, ukuhlanganiswa okukhulu, ukuveliswa kwezinto ezintsha kwezobuchwepheshe, iinkonzo ezahlukeneyo, kunye nokuhlanganiswa kwamanye amazwe kukhanyisa indlela esihamba ngayo.
❑ I-USA
Uxinzelelo lweshishini lokuhlamba impahla eMelika lufikelela kwi-70%, kwaye amashishini amahlanu aphezulu alawula ngokuqinileyo ilungelo lokuthetha.
❑IYurophu
IJamani, iFransi, kunye namanye amazwe aseka amaqela amakhulu nakhethekileyo emizi-mveliso ngokudibanisa nokuthenga.
❑ IJapan
IJapan ikhokela ekumiselweni nasekuphuculeni umgangatho.
Isiphelo
Kwiifektri zempahla yelinen zehlabathi, ingakumbi iingcali zaseTshayina, eli xesha linzima kwaye lithuba. Kuphela ngokuhlalutya ngokuchanekileyo le ndlela, ukufuna intsebenziswano ngenkuthalo, ukutyala imali rhoqo kubuchwepheshe, kunye nokwakha izibonelelo ezahlukeneyo apho sinokubonakala khona kulo mdlalo wokusinda.
Ngaba kungcono ukulinda kwimeko enzima, okanye kungcono ukwamkela utshintsho? Impendulo icacile ukuba ikamva leshishini lokuhlamba impahla limiselwe ukuba libe lelabo mashishini abanesibindi sokuphula le nkcubeko.
Ixesha lokuthumela: Feb-05-2025