Kwiminyaka yakutshanje, ishishini lempahla yelinen yehlabathi liye lafumana inqanaba lophuhliso olukhawulezileyo kunye nokuhlanganiswa kwemarike. Kule nkqubo, ukudibana kunye nokuthengwa (i-M&A) kube yindlela ebalulekileyo kwiinkampani yokwandisa isabelo semarike kunye nokuphucula ukhuphiswano. Eli nqaku liza kuhlalutya inkqubo yophuhliso kunye nendlela yokusebenza kweshishini lePureStar Group, lixoxe ngemfuneko yamashishini empahla yelinen yokwenza ukudibana kunye nokuthengwa, kwaye linikezele ngomsebenzi ofanelekileyo wokulungiselela kunye neengcebiso zesenzo, ukuze kuncedwe amashishini empahla yelinen abone ngengqiqo indlela yophuhliso lwexesha elizayo lweshishini.
Uhlalutyo lweMeko yangoku yoShishino lokuhlamba impahla yelinen eTshayina
Ngokutsho kweStatista, iarhente yedatha enegunya, ingeniso iyonke yemarike yokuhlamba impahla yaseTshayina kulindeleke ukuba inyuke iye kwi-$20.64 yeebhiliyoni, apho icandelo lokhathalelo lwempahla liza kufumana isabelo esikhulu se-$13.24 yeebhiliyoni. Nangona kunjalo, ngaphantsi komphezulu, eli shishini lisengxakini enkulu.
❑ Ipateni yeShishini
Nangona ubukhulu bemarike bukhulu, amashishini abonisa indlela "encinci, esasazekileyo, nengalawulekiyo". Amashishini amaninzi amancinci nancinci asasazekile, ngokubanzi alinganiselwe kwisikali, kwaye ukwakhiwa kweempawu kusilela ngasemva. Angathembela kuphela ekuthengeni ngexabiso eliphantsi kukhuphiswano oluqatha kwaye awakwazi ukuhlangabezana neemfuno zabathengi ezihambelanayo neziphucukileyo.
Umzekelo, kwezinye iifektri ezincinci zokuhlamba impahla ezidolophini, izixhobo azisetyenziswa, inkqubo isemva kwexesha, kwaye kubonelelwa ngokucoca ilinen okusisiseko kuphela. Abakwazi kuzinceda xa bejongene nokhathalelo olukhethekileyo lweemveliso zeebhedi ezikumgangatho ophezulu zehotele, unyango lwamabala amahle, kunye neminye imisebenzi.
❑ Ukuhlanganiswa kweeNkonzo
Uninzi lwamashishini lunemodeli enye yeshishini kwaye alunazo iindawo zokuthengisa ezikhethekileyo, nto leyo eyenza kube nzima ukwenza iiprimiyamu zebhrendi.
Kwangaxeshanye, kukho ezinye izinto ezininzi ezithintela kakhulu inzuzo yenkampani kwaye zithintela amandla oshishino.
● Iindleko zezinto ezisetyenzisiweyo ziyaqhubeka nokunyuka, njengexabiso elinyukayo lesepha yomgangatho ophezulu unyaka nonyaka.
● Iindleko zabasebenzi ziyanda ngenxa yokunqongophala kwabasebenzi.
● Imithetho nemigaqo yokukhusela okusingqongileyo iya isiba ngqongqo ngoko ke iindleko zokuthobela imithetho ziyanda.
Ukuphakama kwePureStar: I-Epic edumileyo ye-M&A kunye noHlanganiso
Kwilizwekazi laseMntla Melika, iPureStar ikhokela indlela yoshishino.
❑ Umgca wexesha
Kwiminyaka yoo-1990, iPureStar yaqalisa uhambo lokudibanisa nokuthenga ngombono ojonge phambili, idibanisa iinkampani zolawulo lwempahla yengingqi kunye neenkampani zolawulo lwelinen ezazisasazeke kulo lonke eli phondo nganye nganye, kwaye ekuqaleni yakha isiseko esiqinileyo.
Ngowama-2015, inkampani enkulu ye-BC Partners yangenelela ngamandla yaza yahlanganisa imikhosi yokusebenza ezimeleyo esasazekileyo kwi-brand yePureStar, kwaye ulwazi ngophawu lwaqala ukuvela.
Ngo-2017, ingxowa-mali yabucala iLittlejohn & Co yathatha izintambo, inceda iPureStar ukuba iqinise imakethi, iqhubeke nokufumana izixhobo ezisemgangathweni ophezulu kwaye ivule indlela eya ekwandeni kwehlabathi.
Namhlanje, iye yaba yinkonzo yokuhlamba impahla nelinen ephezulu kwihlabathi, ibonelela ngeenkonzo ezigqwesileyo zokuphela kwentoiihotele, amaziko ezonyango, ukutya kunye namanye amashishini, kwaye ixabiso lophawu lwayo alinakulinganiswa.
Isiphelo
Impumelelo yePureStar ayisiyongozi, ivakalisa kwihlabathi liphela ngokuziqhelanisa: ukudibana kunye nokuhlanganiswa kokuthengwa "ligama eliyimfihlo" lokuqalisa kwamashishini. Ngoyilo olucokisekileyo lokudibana kunye nokuthengwa kwezicwangciso, amashishini akanakwandisa nje kuphela indawo ngokukhawuleza, aphucule amandla engxoxo yemarike, kodwa akwafezekisa ukwabiwa kwezixhobo ngokufanelekileyo, kwaye afumane iziphumo ezigqwesileyo ze-1 + 1 > 2.
Ngokulandelayoamanqaku, siza kuhlalutya ngokunzulu ukubaluleka kokudibana kunye nokuthengwa kweenkampani zokuhlamba impahla eTshayina nakwamanye amazwe ehlabathini, ngoko ke hlala ubukele.
Ixesha leposi: Feb-07-2025