Kwiminyaka yakutshanje, ishishini lokuhlamba ilinen yehlabathi liye lafumana inqanaba lophuhliso olukhawulezayo kunye nokuhlanganiswa kweemarike. Kule nkqubo, ukudityaniswa kunye nokufunyanwa (i-M&A) ibe yindlela ebalulekileyo kwiinkampani zokwandisa isabelo semarike kunye nokwandisa ukhuphiswano. Eli nqaku liza kuhlalutya inkqubo yophuhliso kunye nemodi yokusebenza kweshishini lePureStar Group, ixoxe ngemfuneko yamashishini okuhlamba ilinen ukuze aqhube ukudibanisa kunye nokuthengwa, kwaye abeke phambili umsebenzi ohambelanayo wokulungiselela kunye neengcebiso zesenzo, ukwenzela ukunceda amashishini okuhlamba iimpahla ajonge ngokufanelekileyo indlela yophuhliso lweshishini elizayo.
Uhlalutyo lweMeko yangoku yoShishino lweLaundry yelinen eTshayina
Ngokutsho kwe-Statista, i-arhente yedatha enegunya, yonke ingeniso yemarike yokuhlamba impahla yase-China kulindeleke ukuba ixhume kwi-20.64 yeebhiliyoni zeedola, apho icandelo lokunakekelwa kwe-textile liya kufumana isabelo esicebileyo se-13.24 yeebhiliyoni zeedola. Ngaphantsi komphezulu, nangona kunjalo, ishishini lisengxakini enzulu.
❑ Ipateni yoShishino
Nangona ubukhulu bemarike bukhulu, amashishini abonisa ipateni "encinci, ethe saa, kunye nesiphithiphithi". Uninzi lwamashishini amancinci kunye namancinci asasazekile, ngokubanzi anqongophele kwisikali, kunye nokwakhiwa kwebrand kusemva. Banokuthembela kuphela ekuthengeni ngexabiso eliphantsi kukhuphiswano oluqatha kwaye abakwazi ukuhlangabezana neemfuno ezikhulayo zobuqu kunye nezisulungekisiweyo zabathengi.
Ngokomzekelo, kwezinye iindawo ezincinci zokuhlamba iimpahla kwiidolophu, izixhobo ziphelile, inkqubo ibuyele emva, kwaye isiseko sokucoca ilinen sinokunikezelwa kuphela. Abanakuzinceda xa bejamelene nenyameko ekhethekileyo yeemveliso zebhedi zodidi oluphezulu zehotele, ukucocwa kwamabala, kunye neminye imisebenzi.
❑ Ukudityaniswa kweeNkonzo
Uninzi lwamashishini anemodeli yeshishini enye kwaye ayinazo iindawo zokuthengisa ezizodwa, nto leyo eyenza kube nzima ukwenza iiprimiyamu zentengiso.
Kwangaxeshanye, kukho ezinye izinto ezininzi ezicinezela kakhulu imida yengeniso yenkampani kwaye zinciphisa amandla oshishino.
● Iindleko zempahla ekrwada ziyaqhubeka zinyuka, njengokunyuka kwexabiso lesicoci somgangatho ophezulu unyaka nonyaka.
● Iindleko zabasebenzi ziyenyuka ngenxa yokunqongophala kwabasebenzi.
● Imithetho nemigaqo yokhuseleko lokusingqongileyo iya isiba ngqongqo ngoko ke iindleko zokuthobela ziyenyuka.
Ukunyuka kwePureStar: I-Epic yeNtsomi ye-M&A kunye noManyano
Kwilizwekazi laseMntla Melika, iPureStar ikhokela indlela yoshishino.
❑ Ixesha elibekiweyo
Ngeminyaka yee-1990, i-PureStar yaqalisa uhambo lokudibanisa kunye nokuthengwa ngombono okhangele phambili, ukudibanisa iimpahla zengingqi kunye neenkampani zolawulo lwelinen ezihlakazekileyo ezijikeleze ummandla ngamnye, kwaye ekuqaleni zakha isiseko esiqinileyo.
Ngo-2015, i-capital venture giant BC Partners yangenelela ngamandla kwaye yadibanisa amandla okusebenza azimeleyo kwi-brand ye-PureStar, kwaye ulwazi lwe-brand lwaqala ukuvela.
Kwi-2017, i-private equity fund i-Littlejohn & Co yathatha indawo, inceda i-PureStar ukuba ijule imarike, iqhubeke nokufunxa izixhobo ezikumgangatho ophezulu kwaye ivule indlela yokwandisa ihlabathi.
Namhlanje, iye yaba yeyona nkonzo iphezulu yokuhlamba impahla kunye nelinen, ibonelela ngeenkonzo ezibalaseleyoiihotele, amaziko ezonyango, ukutya kunye namanye amashishini, kwaye ixabiso layo lophawu alinakulinganiswa.
Ukuqukumbela
Impumelelo yePureStar ayikho ngengozi, ibhengeza kwihlabathi ngokuziqhelanisa nobuqu: ukudibanisa kunye nokudityaniswa nokufumana "yigama lokugqitha" lokuthatha ishishini. Ngokucwangciswa ngononophelo kokudityaniswa okucwangcisiweyo kunye nokufunyanwa, amashishini akakwazi nje ukwandisa ngokukhawuleza ummandla, ukwandisa amandla eentetho zentengiso, kodwa aqonde ulwabiwo olulolona lufanelekileyo lwezibonelelo, kwaye afezekise iziphumo ezibalaseleyo ze-1 + 1> 2.
Ekulandeleniamanqaku, siya kuhlalutya nzulu ukubaluleka okungundoqo kokudityaniswa kunye nokufunyanwa kwamashishini okuhlamba impahla e-China nakwamanye amazwe ehlabathi, ngoko hlala ubukele.
Ixesha lokuposa: Feb-07-2025